A place to call home

SJ Roberts needed a brand for their new development, Penson Gardens in Newtown, Powys. It needed to sit alongside their other development branding but also stand on it’s own. The brief was to create something that feels modern but acknowledging if the countryside surrounding the area.

A brand for a property development must translate across multiple touchpoints, from website & social media, to site signage & brochures.

The concept was created so the client and their marketing team could take away the designs and roll out the brand activations themselves. This covered the logo, colour palette and typography, but also examples of how the brand assets come together in the real world. Every area considered and laid out in simple guidelines.