We help purpose-driven founders build meaningful brands
Hillside is a brand studio, based in Shrewsbury, Shropshire, for businesses building with purpose. If you have ideas, instincts, or a sense that something isn’t quite clicking in the way your business is currently showing up, let’s work on that together.
We've Worked With
Projects/Work
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![An image of a houseing development brand]()
Branding a Housing Development for SJ Roberts
Visual Identity | Brand Guidelines | Brand Systems
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![Branding a Caravan Park]()
A Place of Nostalgia & Connection in a World of Screens
Brand Strategy | Visual Identity | Signage | Brand Rollout
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![Coffee Branding Apostle]()
A Sustainable Roaster Fighting for Great Coffee
Brand Strategy | Visual Identity | Packaging | Illustration | Brand Rollout
Services
We Define Brand Strategy
Your brand should guide your decisions, not confuse them. We help you articulate your purpose, values, positioning and audience so every design choice becomes objective and clear.
Brand Values
Brand Purpose
Tone of Voice
Brand Positioning
Target Audience
Visual Direction
We Design Visual Identities
Your visual identity isn’t just decoration, it’s a functional system that conveys meaning. From logo to palette, typography to tone, each element is crafted to reflect who you are and resonate with your consumer.
Logo / Wordmark
Colour Palette
Brand Messaging
Typography
Art Direction
Illustrations / Icons
Brand Systems
Brand World Examples
We Deliver Ongoing Design Support
For founders who want consistent brand output as they grow. Making brand activation simple, and easy.
Brochure Design
Campaign Creative
Menu Design
Social Media Templates
Adverts
Signage
Merch Design
Presentation Design
& More
We Set-Up Websites for Start-ups
For startups needing a home on the web, we design Squarespace sites built around your brand strategy, ready to launch.
Meet the Founder
Hillside Studio was born from a belief: that great brands are born from purpose, not trends. Founded by Sophie Booth, the studio brings a decade of professional experience, from global campaigns to startups, into every client collaboration.
Helping founders crystallise what makes them remarkable, and shape that into a visual brand identity thats connects with your audience.
From Our Clients
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![A woman working in a workshop wearing a headlamp and gloves, assembling or repairing a yellow chair with a white frame.]()
"Working with Sophie at Hillside was honestly one of the best decisions I’ve made for my business. I came to her with ideas and feelings about what I wanted, and she delivered exactly what I was hoping for - and so much more. She really understood me and brought my vision to life even better than I imagined"
Faye, The Jewellery Spa
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![A woman with dark hair tied up, wearing a beige apron with the word 'HIBROW' on it, is seated in a salon or spa setting behind a mirror. She is working on beauty or skincare products on a small cart and has a focused expression. The room has a modern decor with a white sink, gold faucet, bottles, and towels visible in the background.]()
“The result is more than I could have ever hoped for. I have had so many compliments regarding the branding of Hibrow. I believe the branding is the reason I have had so much interest in my new business within the first few months.”
Sarah, HiBrow
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![Group of people celebrating outdoors with a man holding a small black dog, smiling and raising their hands, on a grassy hillside with a wooden fence and cloudy sky.]()
“Through her thoughtful process, considered design skills, and clear ability to communicate ideas, Sophie helped us create a brand identity that truly reflects who we are and where we’re going. The result is a brand that stands out in an incredibly competitive field and has played a huge role in skyrocketing our growth.”
Jon, Apostle Coffee
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![A man in a light-colored athletic shirt standing in a gym or training room with a focused expression, with banners hanging in the background.]()
"Not only did she meet the brief but was actively engaged in helping me understand what that brief actually was. How my branding, logos, strap-line and website would target my audience and reflect the standards and quality that my business delivers."
Tom, TM Fitness
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![A bartender with tattoos and glasses is pouring a beer from a tap at a bar. The bar area has multiple beer taps and bottles on shelves in the background. A person in the foreground is reaching out.]()
“We have three hospitality venues and have been using Sophie as our designer now for a number of years and we have never once been anything but blown away by both the results and the process. Sophie is very proffesional yet makes the process smooth and enjoyable.”
George, Henry Tudor Inn / White Horse Inn / Red Lion
Journal
Discover our collated inspo, tips & thoughts behind the creative.
We’d love to work with you!
You may have an entire vision you need bringing to life and that’s epic, or you may not know where to even start. Most of the founders we work with don’t arrive with a perfect brief. They arrive with ideas, instincts, or a sense that something isn’t quite clicking yet. It’s our job to discover how we fix that together.
The next step is a simple conversation, so we can work out what works for you, and what’s required. We’d love to hear about you and your project!