A beige tote bag lying on a patch of green shrubs in natural sunlight. The bag has orange text that reads "THE GREEN" and additional smaller text about Caravan Park and Campsite.

A place of nostalgia, in a world full of screens.

Brand Strategy
Visual Identity
Signage
Brand Rollout

Client: The Green Caravan Park & Campsite
Year Complete: 2025

The Green is a family Holiday park business set in the beautiful Shropshire Countryside that offers a space for holiday home owners to come and take time out from the busy world and slow down with the family.

The brand utilises nostalgic adventure / camp graphics that creates a brand systems inspired by national parks and scout clubs that gives the feel of outdoor adventures in a controlled environment.

The main inspiration was 90s nostalgia, a brand that transports you to a place of digital switch off and real presence with family and friends. A place to find the childhood and holiday memories once had

Close-up view of a piece of fabric with a printed silhouette of cats sitting on a branch.
Tourist website advertisement for Caraway Park and Campsite showing a forest with tents and campers, promotional text including "Escape to Nature" and "Book Today and Get 10% Off the Week."
Silhouette of two trees and a mountain in the background, with water in the foreground, in a digital illustration style.
A group of people walking in a forest, carrying backpacks and outdoor gear, with one person holding a cooler. A partially visible yellow sign with white and orange text is in the foreground.
A green poster with light blue silhouette of pine trees and a setting sun over water, featuring the text 'The Green' and additional location information below.
A magazine cover titled "The Green" featuring a young child in a green jacket lying down outdoors, holding a flashlight, with a red water bottle nearby, and surrounded by green foliage.